“They’re paying attention to our own thoughts as a society. It’s really hard to go to your family’s cookout and not get in a fight with your uncle over some political views that you don’t agree about.” That’s how Cultural Sociologist Andrew Cohen described Johnsonville’s “Keep It Juicy” campaign on CBS Eye on America. And that’s the insight “Condiments” nailed when the brand took over DirectTV pause ads during Labor Day weekend – one of the year’s biggest family cookout holidays.