CT9080 Product Launch Campaign
Integrated, 360° or Mult-Channel Campaign
AWARD
Merit
PROJECT DESCRIPTION
Launching the new CT9080 18 V Brushless Impact Wrench created excitement with the sales channel and customers requiring a level of tool toughness and dependability without compromising their go-to, high-performance, heavy-duty impact wrench. The CT9080 delivers industry-leading power and durability built tough inside and out with unwavering performance under demanding shop conditions. Compelling, disruptive and conceptual communications were appreciated by target audiences.
AGENCY/IN-HOUSE TEAM/FREELANCER
Traction Factory
CREDITS
CREATIVE DIRECTOR:
STEVE DRIFKA
DESIGNER:
MIKE LYONS
COPYWRITER:
TOM DIXON
PRODUCTION ARTIST:
JENNI WIERZBA
RETOUCHING:
HAC JOB
PROJECT COORDINATOR:
DANNY YADGIR
ACCOUNT DIRECTOR:
SHANNON EGAN
© 2021 United Adworkers. All rights reserved.