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CT9080 Product Launch Campaign

Integrated, 360° or Mult-Channel Campaign

AWARD

Merit

PROJECT DESCRIPTION

Launching the new CT9080 18 V Brushless Impact Wrench created excitement with the sales channel and customers requiring a level of tool toughness and dependability without compromising their go-to, high-performance, heavy-duty impact wrench. The CT9080 delivers industry-leading power and durability built tough inside and out with unwavering performance under demanding shop conditions. Compelling, disruptive and conceptual communications were appreciated by target audiences.

AGENCY/IN-HOUSE TEAM/FREELANCER

Traction Factory

CREDITS

CREATIVE DIRECTOR:
STEVE DRIFKA

DESIGNER:
MIKE LYONS

COPYWRITER:
TOM DIXON

PRODUCTION ARTIST:
JENNI WIERZBA

RETOUCHING:
HAC JOB

PROJECT COORDINATOR:
DANNY YADGIR

ACCOUNT DIRECTOR:
SHANNON EGAN

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