Montana is a beautiful place to visit. It’s also a wonderful place to live. To encourage those who grew up in Montana but left to come back home, we created the “Come Home Montana” campaign. It included an anthem video that captured the places, moments and memories that make Montana a special place to live and raise a family. To make it even more authentic, it was narrated by actual Montanans who came back home. In the end, we engaged over 60,000 past residents, resulting in incredible growth.