Covid-19 Vaccine misinformation has been plaguing the United States with particularly devastating consequences for the Black and African American Community. The CDC Foundation and CMR Ignite partnered with Ski Team to source, write, and film real stories within the community for broadcast and over-the-top campaigns. These docu-style videos aired in the southern United States, combating misinformation about vaccine ineffectiveness, breastfeeding, and home remedies.
Agency: CMRIgnite, Creative Director: Ray Herndon, Production: Ski Team, Copywriter: Lynne Fraser, Directors: Ryan Dembroski & Lynne Fraser, Producers: Lynne Fraser & Ryan Dembroski, Director of Photography: Mike Gillis, Editors: Bailey Ellis & Ryan Brooks,
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