Ocean City, Maryland Tourism hit the road in spring 2024 to kick off road trip season and remind Mid-Atlantic residents that this laidback beach town is just a short drive away. With a traveling boardwalk featuring custom mini golf, skee-ball, a VW beach van, and Smile Swag, we engaged festival goers and baseball fans alike. Through sponsorships, social media, and influencer efforts, the program earned 184MM impressions and 123K engagements—a 100%+ increase from the previous year.