When developing our campaign for Floricity, a relatively new flower delivery company, we knew we needed more than just shots of beautiful bouquets. We learned that 77% of flower purchases are made for a specific occasion or reason. But instead of focusing on those conventional occasions, we wanted to say something unexpected. “Bouquets for Days” says exactly that. Because a Floricity bouquet stands for celebrating any occasion – big, small, and everything in-between.
Creative Director- Sarah McAfee, Creative Director- Megan DeMeyer, Art Director- Kendall Roth, Sr. Copywriter- Dana Kaphingst, VP Head of Design- Chris DeYoung, Chief Creative Officer- Pat Laughlin, Chief Creative Officer- Jon Laughlin, Sr. Copywriter- Mikaela Balfany, Sr. Art Director- Dan Koel, Sr. Copywriter- Jimi Turek, Sr. Social Strategist- Jess McGowan, Associate Paid Social Director- Kelcey Kaindl, VP Account Services- Nicole Weber, VP Integrated Production- Stacey Johnson
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