top of page
AWARD
Gold
SUBMISSION CATEGORY
Event, Experiential or Guerrilla
CLIENT
Historic Third Ward Association
PROJECT DESCRIPTION
Augmented History uses augmented reality to bring 100-year-old ghost signs back to life. In a pioneering walking tour of 14 reincarnated ghost signs in the Historic Third Ward area of Milwaukee, consumers can view the faded and deteriorating billboards as colorful as when they were first painted. Protected by the National Historic Register, the ghost signs must remain in their natural form until they completely disappear, but Augmented History restores and preserves this unique art form forever.
bottom of page