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Hoffman York

Augmented History

AWARD

Gold

SUBMISSION CATEGORY

Event, Experiential or Guerrilla

CLIENT

Historic Third Ward Association

PROJECT DESCRIPTION

Augmented History uses augmented reality to bring 100-year-old ghost signs back to life. In a pioneering walking tour of 14 reincarnated ghost signs in the Historic Third Ward area of Milwaukee, consumers can view the faded and deteriorating billboards as colorful as when they were first painted. Protected by the National Historic Register, the ghost signs must remain in their natural form until they completely disappear, but Augmented History restores and preserves this unique art form forever.

Donate

Part of our mission is to pave the path for future generations to benefit from successful careers in advertising, marketing and production in Wisconsin.  

 

As a primarily volunteer-run nonprofit, your financial support will help maintain a healthy mix of programming, education, social opportunities and The 99.

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