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American Wine Project Packaging

Packaging or Point of Purchase

AWARD

Gold

PROJECT DESCRIPTION

American Wine Project, a midwestern winery using varietals sourced from less traditional US regions turned to Shine to develop a bold and artful packaging system. Built on found art, the designs utilize public domain artwork that captures the personality, style and flavors of each wine. From Julie De Graag’s “Swimming Frog” to Johan Bayer’s “Ursa Minor,” the images harmonize with each wine to draw the viewer in and encourage them to learn more about these unique varietals.

AGENCY/IN-HOUSE TEAM/FREELANCER

Shine United

CREDITS

CREATIVE DIRECTOR:
ERIC COOK
ART DIRECTOR:
ERIC COOK
PHOTOGRAPHER:
CHRIS HYNES
RETOUCHER:
CHAD BOLLENBACH
ILLUSTRATORS:
JULIE DE GRAAG
JOHANN BAYER
WASSILY KANDINSKY
OGAWA KAZUMASA
JOSEPH DECKER
MARY ORVIS MARBURY

© 2021 United Adworkers. All rights reserved.

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