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American Highway Reserve Website

Website, App or Mobile Experience

AWARD

Merit

PROJECT DESCRIPTION

Jacobson/Rost client Bardstown Bourbon Co. collaborated with country music star Brad Paisley to create a new bourbon, American Highway Reserve. Jacobson/Rost designed the website americanhighwayreserve.com as part of a successful integrated campaign that enabled quick sell-out of all cases of the initial batch of this well-traveled Bourbon. The site tells the brand story through original content (photo/video/social/PR), provides store/tour locators, and sells Bourbon and merch DTC.

AGENCY/IN-HOUSE TEAM/FREELANCER

Jacobson/Rost

CREDITS

Steve Simoncic - Chief Creative Officer, Janson Straub - Creative Director, Eddie Bastos - Director of Design, Kate Vogel - Graphic Designer, Jake Youngman - Digital Production Manager, Pat Goggin - Chief Strategy Officer, Amy Venetucci - Director of Integrated Operations

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