As a budding organization, the Veterinary Hope Foundation had to find a way to precisely reach a motivated audience with its message. Our goal: reach an audience with a one-of-a-kind connection to the veterinary community — pet owners and animal lovers. We planned a news release in honor of World Suicide Prevention Day to get the word out about our PSA videos. Through video placements, our media team expertly leveraged existing relationships for pro bono placement to massively extend our reach.