From the days of the earliest explorers, the west has represented so much more than a place. It’s been a refuge. A proving ground. An iconic representation of the very idea of freedom, independence and rugged camaraderie. This campaign pays homage to those who came before us, and celebrates the modern explorers who are drawn to the last bastion of the west.
Katelyn Tierney: Creative Director, Katie Parlow: Senior Art Director, Kia Namin: Copywriter, Kevin Kriehn: Executive Creative Director, Matt Herrmann: Creative Director, Brian Ganther: Executive Creative Director, Martha Switalski: Executive Producer, Maureen Connolly: Producer, Darci Bandi: Account Supervisor
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